Nike.

Nike took their first shot at the skateboard footwear market in the late 1990s. Granted skaters had been wearing the Swoosh off and on over the years, but the company had never tried to make skateboard specific shoes or sponsored a team. Nike gave it the old college try, but things did not go all that well aside from some clever ads. I think what hurt them the most was that the shoes did not look very appealing. They did put together a team, which included Remy Stratton, Choppy Omega, a young Bam Margera and I believe Jaya Bonderov.

Big Brother - April 1998 Issue 35