Pray for me.
The Driven is Jason Jessee's company that he started sometime after he left Consolidated. I'm pretty sure it is run out of his garage. It's also still going today. Hard Luck is a wheel company and I think 100% Skateboarder is another board brand. Some of the stuff mentioned in the ads relates to Jason's interest in motorcycles. Otherwise the content is strictly from Jason's warped mind.
I'm switching things up a little for the week from the usual one scan a day just because of how weird the Driven ads are. They make a little more sense grouped together all at once. There's going to be bunch of Nevada comics on Friday, too.
One: Big Brother - September 2002 Issue 88
Two: Big Brother - October 2002 Issue 89 (Jen Hardison took the photos.)
Three: Big Brother - November 2002 Issue 90
Four: Big Brother - December 2002 Issue 91
2 comments:
Seeing these ads and their heavy use of the Helvetica typeface reminds me of the original SMA Rocco/World/Blind ads and more recently the Enjoi ads. What is it about that typeface that lends itself so well to smartass and subversive humor?
Great that you're posting these today, btw-- I watched "Pray For Me" for the first time yesterday afternoon. Jason's such an odd guy.
Don't forget Whale Cock, which was Dave Carnie's brand. It was supposed to offer larger boards, and old shapes; much like what Welcome skateboards is doing.
--Rikku Markka
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