Rising under the sovereign sect.
It's sort of unremarkable how much Seek looked like the Alien Workshop in terms of graphic design. When they started Habitat, they made sure it had a unique visual identity to make it stand out. Seek didn't have that. Mike Hill and Don Pendleton were doing the art for Seek so there was bound to be some conceptual overlap, but nothing that outwardly differentiated them from Alien. To be fair, those guys did have a deep pool of strong ideas to draw from, but the point of creating a new company is create something at least a little different from whatever else is out there. It's not like the differences between Girl and Chocolate or Real and Krooked. This probably didn't help any for the longevity of the brand.
It's also worth noting that Seek was basically a board line for the DC Shoes team with Kalis, Rob Dyrdek, Colin McKay, and potentially Stevie Williams on the squad.
The sequence is by Mike Blabac.
Transworld - July 2002 Volume 20 Number 7
3 comments:
The state of Seek circa January 2004 from Transworld:
https://www.skateboarding.com/news/seek-this
The article is from 2003 and was posted in 2004.
Those quotes make for a tough read - "I consider it the dope section of the Alien Workshop sect," and the thoroughbred one really stand out. That and Rob seeing that Heath was bringing the proverbial heat.
It's a lot of Rob's hustle/grind/get paid business mentality in that interview.
This was my favorite:
"All right. It's like this: I think that it's basically headed to take over skateboarding. I think Alien Workshop, Habitat, and Seek are going to get sued by the government for being a monopoly." - Josh Kalis, when asked where Seek was headed.
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