Roots.
Ipath was a footwear brand launched in 1999. The main pros on the team were Matt Field, Matt Pailes, and Matt Rodriguez. Other important riders from the early days included Mike Daher, Karl Watson, Tony Cox, and Jacob Rupp. The brand is slated to return to production and I was a little surprised not many of their old ads are online. There are the assorted scans on Thrasher in their magazine archives, but I hadn't scanned anything and neither had the Chrome Ball Incident. When you search for Ipath, you mainly find people selling old and musty sneakers. I decided to fix that.
Of note is that Matt is riding a board with a square nose. Element copied his idea and sold a version to the masses called the Thing. Slap even called them out for doing this in their product review section.
I'm going to do this week of Ipath and then take a summer break. I need to organize files after the old iMac passed on to the spirit world. It's going to be a more involved process than I realized. I'd rather get everything squared away before scanning any new stuff.
The photos are by Gabe Morford.
Back tail: Thrasher - May 1999 Volume 19 Number 5
Hemp Cats: Thrasher - November 1999 Volume 19 Number 11
3 comments:
I'd rather get everything "squared away"...hidden reference to the nose shape or a happy coincidence?
All these ipath ads, so rad. Thanks for scanning
I was surprised there wasn't a ton of IPath stuff on line beyond people selling old shoes. I'll maybe do some more sooner or later.
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