Mike Crum #9.

Visionary.

The Nollie Lama pilots a switch pop shove-it over a vert channel. You can't go wrong with a good backyard ramp. Mike rode for Vision, Prime, and World Industries over his pro career. He was sponsored by Duffs, Recs, and DVS for shoes. I like his no handed approach to vert. It is progression without delving into the strange realm of doing new tricks simply because they have not been done before.

Transworld - December 1998 Volume 16 Number 12

Rob "Sluggo" Boyce #7.

Concrete Wilderness.

Rob launches a backflip out of the bowl at a Vancouver skatepark. The stunt made the cover of the May 1998 issue of Transworld. Rob rode for G & S and Real. He was on Real even before Tommy Guerrero and Jim Thiebaud were on. Jeff Klindt and Steve Ruge offered him a spot at the very beginning of the company during a contest at Linda Vista. Henry Sanchez was the only other rider at the time. Sluggo would turn pro for Real in 1991 and would switch to World Industries a couple years later. David Gravette would also score the cover of Transworld with a backflip in 2012.

Transworld - November 1998 Volume 16 Number 11

Daewon Song #9.

King Tech.

This is the series of ads that I was thinking of from the sequential vert week. For World Industries in 1998, they are not that bad. You get Daewon entering into the prime of his school yard furniture moving era, which probably resulted from being really good at skateboarding and the boredom of skating the same things every day.

Transworld has once again entered the print realm with a photo annual issue. I ordered a copy and we'll see how it turns out. It's good that they are back in some form in the real world.

Big Brother - July 1998 Issue 38

Kareem Campbell & Enrique Lorenzo.

Filler.

When I did the week of vert sequences, I was thinking of a series of ads that World Industries did in 1998. A quick browsing of the Chrome Ball Incident turned up nothing so I tracked them down myself. For Flame Boy/Wet Willy era World, they weren't terrible because they left those characters out. However, World only ran four ads in the series so I needed something else to fill out the week. That's why it is a double shot of Kareem and Enrique. Both of these are sick photos, especially Kareem's ollie, that are ruined with some little kiddie cartoons. In an era that was defined by fresh or not, I'm surprised skaters stuck with World.

There was a full size poster of the Kareem ad. I don't think it had the characters on it.

In a related note, CCS is doing a reissue of some assorted Flame Boy and Wet Willy boards and clothing. Nostalgia has maybe finally worn out its welcome.

Mr. Campbell: Transworld - April 1998 Volume 16 Number 4

Mr. Lorenzo: Transworld - May 1998 Volume 16 Number 5