Vert Is Dead

Aim high. Force was a new truck company started in the summer of 2006 by Greg Carroll. Greg is Mike's brother and has a long resume...

I like his little backside kickflips and heelflips on flat between other tricks that are similar to something from the low 1990s, except ...

Slumberland. The burly lip trick master gets caught up in the air for a silly advertisement. This concludes the week of celebrating the...

Riky drew up some beercans for the 35th anniversary of the Black Label. I thought I'd scanned this one before, but nope. There w...

Thumbs up. In 1990, John moved Lucero over to Vision for distribution. I don't think I even noticed the switch per se back then, a...

Shawn was a Bay Area ripper who was pro for Black Label. He scored 3rd in the 1992 Back To The City contest in SF behind Tommy Guerrero a...

Cheers to 35 years. The Black Label turns 35 this year. John started Lucero with the backing of NHS (Santa Cruz) in 1988 after leaving ...