Vert Is Dead
Tuesday, June 30, 2026
Sergei Trudnowski #3.
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These are the mystic guards. Sergei was part of the mid 1990s Philadelphia crew with Ricky Oyola and Matt Reason that ushered in a retu...
Monday, June 29, 2026
Mike Bouchard #3.
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Liberty Bell. The late Mike Bouchard does a backside nosegrind in a well designed advertisement from Nicotine Wheels. It's another ...
Friday, June 26, 2026
Jaime Reyes #5.
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Long distance traveler. Since New York is known as the city that never sleeps, it is easy to see why Rookie went with so many nocturnal...
Thursday, June 25, 2026
Jessie Van Roechoudt #9.
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Nighttime ghosts of the old city. Alexis Zavialoff and Joe Brook were the photographers. Stairs: Slap - October 1997 Volume 6 Number...
Wednesday, June 24, 2026
Shane Medanich.
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Night & Day Flights. Shane is from Eastchester, New York. He moved out to San Francisco after riding for Rookie. He's a musicia...
Tuesday, June 23, 2026
Rookie 1999.
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Orange & Blue. Rookie had established itself with a solid team and very well designed advertisements by 1999. They found their NYC ...
Monday, June 22, 2026
Rookie 1997.
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The New York you don't know. I think this is the first ad for Rookie. I like how they contrast their version of the city with the f...
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