Josh Friedberg.

The creator of 411 Smith grinds a rail.

Josh started 411 with Steve Douglas, Chris Ortiz, and Paul Schmitt in 1993. It feels redundant repeating the phrase that 411 was the internet before there was an internet, but as a means to get lots of good skateboarding out to the masses prior to YouTube, 411 served that purpose. Every couple of months a new VHS tape showed up in your mailbox or at the local skateshop and you felt caught up with what was going on in the skateboard world. Skateboarder Mag is going through the process of putting all the issues on their website so you can relive the past in case your VCR is broken.

People Skateboards was a brief sister company to 60/40 in the mid 1990s.

Transworld - December 1996 Volume 14 Number 12