Dekline.

Glam boys on wheels.

Dekline was started in 2004 and distributed by Tod Swank at Tum Yeto. The original art direction was very much in tune with the burgeoning rock revival of the early to mid 00s. The shoes were vulcanized with a couple different low and mid top models. I think the brand had an appeal outside of skateboarding to punks, hardcore kids, and other assorted arty folks. This is probably due in part to Dekline not being a big corporate shoe entity. Over time, the company's look simplified to a less flashy, more skateboard-centric style. Dekline stuck around until 2015.

This is the initial team. The photo is notable for Cyril Mountain, Lance's son, being on the squad. Cyril's name would always pop up in interviews, but you never really saw much coverage of him. I figured he just liked skating for himself and wasn't into the spotlight. Ben and Patrick were both on Black Label and Gareth was on Foundation. Some of the other riders in the beginning for Dekline included Matt Ball, Sammy Baca, and Anthony "Ragdoll" Scalamere.

The photo is credited to an Anderson. I am not sure on a first name.

Thrasher - June 2004 Volume 24 Number 6