Illenium was a turn of the century company that went with a vague Y2K theme for their image. I'm not sure on a lot of the details behind the brand. The phone number puts them in San Diego, but I always thought they had more Midwestern roots because of Al Partanen and the skaters they sponsored. I do like how they subtly worked in the mysterious figures from their logo into their ads with some decent Photoshop editing. All things considered, Illenium did a reasonable job using a very easily dated concept for the identity of the brand.
Ruben is from Spain and would routinely pop up in the ads for North Cal Distribution in the back of Thrasher.
The photo is by Alto. Any help with a full name would be appreciated.
Transworld - August 2002 Volume 20 Number 8
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