Rookie was started by Catharine Lyons and Elska von Hatzfeldt as a clothing company in New York City. They launched the project in 1996 and were contemporaries of Supreme, Zoo York, 5Boro, and Brooklyn Boards. Rookie became a board company that sponsored both men and women, which was very much ahead of the curve for the late 1990s and early 2000s. As I've said before, their graphics and designs were the right mix of skateboarding, art, and NYC to create something unique and memorable.
Jessie rips and probably doesn't get enough historical props for what she accomplished.
The photo is by Joe Brook.
Slap - April 2000 Volume 9 Number 4
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