Benny Fairfax.

Stereo Sound Agency.

Stereo returned from the instrument storage cabinet in 2003. Initially, Jason Lee and Chris Pastras partnered with Giant for distribution. Matt Irving was brought in to be the art director. At the time, Jason had gotten back into skateboarding and Chris was working as the team manager at Osiris. Clint Peterson and Benny Fairfax were the first two new riders. Stereo separated from Giant and went the independent route in 2006. I'm making an educated guess here because it wasn't something I was following, but I think the Berrics were helping promote the relaunched Stereo. I know a bunch of the younger guys at the skatepark were into the company around 2010 and I imagine being featured on the Berrics helped introduce Stereo to a new audience that wasn't around for the glory days of the 1990s.

Benny is from New Milton in England and also grew up on the Caribbean island of Anguilla. He rode for Stereo up until 2013 when he switched to Palace. Benny is sponsored by Adidas and possibly does Wayward Wheels with Andrew Brophy. I really like the design of this ad. They totally nailed the vintage Stereo look.

The photo is by Daniel Wagner.

For the info: Slap - February 2008 Volume 17 Number 2

Transworld - March 2011 Volume 29 Number 3