Strong armed.
Invisible did a little remodeling in 1997. They even took a couple months off from advertising to do so. Dave Bergthold and the crew came up with a series of vibrant ads featuring the team skating some big obstacles in front of a yellow and orange wall. I think this might have been the last run for Invisible since a lot of the team found new sponsors afterward. Matt would soon join former Invisible rider Jamie Thomas at Zero. I like how they tried something a little different, even if it maybe didn't work out in the end.
Here's the remodeling ad:
They ran a three pager with the dots ahead of Matt's 50-50. I wanted to include that for the sake of the tale.
The photo is by Grant Brittain.
Matt: Transworld - July 1997 Volume 15 Number 7
Remodel: Transworld - May 1997 Volume 15 Number 5
1 comment:
Mumford with a barnet...you know it's an old ad.
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