Chris Senn #3.

Bitmap.

Chris was the contest dominator back in the early 1990s.

When you try to be edgy and all you can come up with is Balls. Powell probably should have just stuck with the Bones theme for wheel names.

Top: Transworld - March 1992 Volume 10 Number 3

Bottom: Thrasher - May 1992 Volume 12 Number 5

Eric Ricks #5.

Drop dead black & white.

With a lot of the team leaving for other companies in the early 1990s, this provided a chance for some of the other riders to move into the spotlight at Powell. Of course a lot of the new faces eventually left for elsewhere as well, but it probably didn't hurt to have a model with the brand that created the Bones Brigade.

Jason Dill gives Doug Smith's part in Public Domain the classic treatment over at Thrasher. Nice move by Powell to slip in a song about eating Mexican food and getting drunk into one of their videos.

The one graphic for Polar's new pro Kevin Rodrigues looks sick.

Transworld - December 1992 Volume 10 Number 12

Bucky Lasek #4.

Race car driver.

Transworld - November 1992 Volume 10 Number 11

Adam McNatt #2.

Celebrity Tropical Fish.

It's going to be a quick browsing of Powell Peralta ads from 1992 for the week. In keeping up with the changes that were going on in skateboarding, Powell switched up their image to fit a little more with the times. The ads and graphics were an attempt to match up with what the new smaller companies were doing, instead of the traditional slick art you were used to seeing. I like how some of the results turned out. They are raw, but still have that aura of how Powell did things in the 1980s.

That Kevin Kowalski Magnified is completely nuts. Raise the roof.

Transworld - February 1992 Volume 10 Number 2

Tommy Guerrero #5.

Rocket surgeon.

Congrats on hitting the thirty year mark as a pro.

Vert Is Dead will be back on Tuesday. Enjoy the holiday.

The picture is by Luke Ogden.

Transworld - January 1992 Volume 10 Number 1

Hugh "Bod" Boyle #5.

Made in England.

The Toxic Death Sentence makes an ollie into a backside ollie at the last possible second.

Vert Is Dead turns seven years old today.

Thanks for all the support over the years.

Transworld - March 1992 Volume 10 Number 3

Kevin Staab #4.

Doughboys.

You might have to be Canadian to get that.

Anyway, following my brief aside on 1990s indie rock from north of the border, Shine was Kevin Staab's company in the post Sims years. Former Vision pro Joe Johnson also came along for the ride. Damon Byrd was on the team, too. Shine did not last very long in the fickle days of big pants and small wheels. The ad says backside ollie to revert, but from the sequence it sure looks like a straight up backside 360 to me. Kevin is a champ at backside ollies on vert.

The photos are by Emerich Hlava.

Transworld - April 1992 Volume 10 Number 4

Jason Lee #6.

What's Barbecue Man?

This ad would have been from when the Gonz was over riding for Blind. Jason would leave soon enough to start Blue and then Stereo.

Transworld - January 1992 Volume 10 Number 1

Christian Hosoi #3.

Holmes.

Since Christian didn't appear at all any of the Milk ads last week, I figured I had to post something with him for today. I'm not sure on this, but I don't think he was ever in an advertisement for Milk. Oddly enough a graphic Mark Gonzales drew for him is still available on Hosoi Skateboards.

Transworld - February 1992 Volume 10 Number 2

Yoshi Obayashi.

Inspiring G-Mos.

Christian Hosoi and Ron Chatman both left Milk after not being on the team for very long. Christian rode for Focus and Ron teamed up with Mark Gonzales for ATM Click. Milk kept on going for a few more years. I believe the company changed distributers because of a slight name change to go with a new address. I was trying to figure out who was backing them, but couldn't match up the address with anybody else. The second round of team riders included Anthony Carney, Ian Hatley, Yoski Obayashi, Dave Griffin, Melvin Reynolds, and Danny Highfill. They even kept a board in circulation for Todd Congelliere.

Yoshi was sponsored by Milk. He also rode for Z-Products. He did a lot of unusual one foot and late flip type tricks. When the A-Team had their riders do a trick for a contest, Gershon Mosley picked a move done by Yoshi. The contest featured sequence ads of A-Team riders doing a difficult trick and it was up to people to send in video footage of themselves doing the same trick. Nobody successfully duplicated the move Gershon picked, which was a weird half casper type of thing.

Note: I neglected to mention that Ethan Fowler and Travis Kolt rode for the initial version of Milk.

Transworld - November 1993 Volume 11 Number 11

Rob Gangemi #2.

Vehicle.

Rob rode for Milk before getting on Zoo York. He was also on Puma. His part in Zoo York's Mixtape was full of big 50-50s off flat and huge ollies along with a few late 90s hardflips. I've noticed the kids these days have figured out how to properly flip their hardflips. Rob started his own company called Vehicle in the late 1990s or early 2000s.

The photo is by Ben Gibber. I'm fairly certain on the first name, but feel free to correct me.

Transworld - April 1993 Volume 11 Number 4

Ron Chatman #5.

"I never got bummed on skateboarding even after all the hassles I had. If I can't make a trick or something, I never get mad, because I realize it isn't the board, it's me, and I can always skate tomorrow as long as I'm not hurt."

Ron takes a back lip over the hip. I like how in the era of pressure flips and weird low to the ground tricks, guys like Ron and Jeremy Klein were pushing the more timeless tricks on bigger and higher obstacles.

For the quote: Transworld - March 1993 Volume 11 Number 3

Transworld - January 1993 Volume 11 Number 1

George Morales #2.

"Milk is really good because we can do what we want with our own graphics, while at World Industries they just wanted the same controversial stuff." - Ron Chatman

Late shove-its and beefy Airwalks.

George was an am for Milk and turned pro for Sixty Forty.

For the quote: Transworld - December 1992 Volume 10 Number 12

Transworld - August 1992 Volume 10 Number 8

Jake Burns #2.

Milking it for the week.

Milk was started in 1992 and lasted until the mid 1990s. The original team featured Christian Hosoi, Ron Chatman, Jake Burns, Jose Cerda, Tony Briseno, and George Morales. Mark Gonzales drew some of the graphics. This caused a bit of confusion at the time because Mark had left Blind and was without a board sponsor so people assumed he was riding for Milk.

Jake used to ride for Black Label.

Rick Kosick snapped the photos.

Transworld - June 1992 Volume 10 Number 6

Tim Brauch #15.

BMC salute.

The photo is by Jeff Kendall.

Thrasher - December 1995 Volume 15 Number 12

Keenan Milton #8.

New York, ya out there?

Transworld - April 2000 Volume 18 Number 4

Robbie McKinley #2.

Roll the skate dice.

Robbie was a much appreciated am for Girl and DC. He previously had ridden for Blind and Society. He had a solid part in 2003's Yeah Right.

Transworld - October 2000 Volume 18 Number 10

Tony Ferguson #3.

"Probably some low-to-the-ground tech shit. Lots of flat lines. No rails. No, just kidding. I'm goin' fat for this video."

Tony talks about his plans for the Chocolate Tour video.

For the quote: Transworld - August 1999 Volume 17 Number 8

Transworld - August 2000 Volume 18 Number 8

Jeron Wilson #2.

"My first memory? God, going skating my first time in '87, I think, and going to a demo and running into Eddie Reategui - wait, not Eddie Reategui, Tony Alva. I was going off a launch ramp and I ran into Tony Alva and he called me a kook or something. It was funny."

You can't go wrong with Jeron. He always delivers some smooth technical skating. It was cool to see he had a lot of tricks in Pretty Sweet.

I finally got enjoi's Oververt DVD this last week. I had watched most of it online when the video debuted on Thrasher's website. Oververt is a good flick. It is so much better having it in a physical format. Skateboarding on the TV is vastly superior to watching skateboarding on the internet.

For the quote: Thrasher - February 2001 Volume 21 Number 2

Transworld - February 2000 Volume 18 Number 2

Eric Koston #5.

Remember when Koston rode for Royal?

Yeah, me neither.

The kids are saying he's on Thunder these days. Laugh out loud.

There was a Girl ad with Mike Carroll doing a kickflip over this same gap with an apology saying it wasn't quite Koston.

Transworld - March 2000 Volume 18 Number 3

Jessie Van Roechoudt #2.

"When I was younger I found a banana board and pushed around it for awhile, but I didn't really get into skating until I was in high school. The skaters used to pick on me and my friends until one of my friends said, "Jessie has a skateboard," to them. Then the skaters only picked on me. They used to hassle me, like, "Where's your board?" I had some money saved up, so I bought a complete through mail order. It seemed like it took forever to arrive, but I was so stoked when I finally got it. It was a Kris Markovich Everslick with Evel Knievel jumping over some cars on a motorbike. I took the board to school and started skating with the other skaters at lunch hour and just got really into skating. It was all I wanted to do. So thanks for being a bully, Doss."

I always liked the Rookie ads.

The photo by Richard Hart

For the quote: Slap - February 2001 Volume 10 Number 2