Thursday, October 3, 2024
Rob Pluhowski #7.
Mony Travel.
Rob takes flight over a giant bump to bar. The move was in his part in Mosaic, the Habitat video from 2003. These type of tricks seem physically impossible to me so I'm readily impressed by them.
The photographs are by Mike O'Meally.
Transworld - Winter Issue 2002 Volume 20 Number 13
Wednesday, October 2, 2024
Kevin "Spanky" Long #12.
Looking for the magic.
It's a little odd seeing Spanky launch down a big flight of stairs. However, he was young and it was the style of the day in the early 2000s so it made sense. Kevin takes a more refined approach to street spots in present times, but he will occasionally jump off something taller. I think he might have been on City Stars at the time of this ad or maybe just getting ready to switch to Baker. There is a new video called Hourglass for Ace Trucks of Spanky's well crafted approach to skateboarding. He's also got a new shoe on Emerica.
There's a fresh interview with Rick Ibaseta up at the Chrome Ball Incident. I got the first issue of Plank. I'll probably give it a review at some point in the future. I want to take the time to get a feel for the mag before writing anything.
The photo is by David Broach. Probably.
Transworld - November 2002 Volume 20 Number 11
Tuesday, October 1, 2024
Jason Adams #23.
Triton plant.
Jason is riding a Six Gun deck. This was a Black Label side company from 2002-3. Chet Childress was the other pro.
Ruckus was a truck brand by Foundation that was started in the early 2000s and lasted longer than you might think.
I'm swamped with work and I've got one freelance photo project to do on my own time. Things are not looking great for Vert Is Dead at the moment.
Transworld - September 2002 Volume 20 Number 9
Monday, September 30, 2024
Amy Caron.
Amy is from Half Moon Bay, California and is pro for Meow Skateboards. I'm not sure who else sponsored her over the years. She's riding a Popwar deck in the photo, which is what caught my eye after the trick she is doing. I thought she might have been on Element at some point. Amy founded Bigfoot Skateboard Magazine with Meghan McGuire. She likes plants and owns a boat.
Transworld - September 2003 Volume 21 Number 9
Friday, September 27, 2024
Emeric Pratt #3.
Keep off the fence.
I didn't realize Emeric rode for Illenium. I thought his first major sponsor was Iota before he went on to Consolidated. I think he's taking a manual from the ledge to the flat. The perspective of the photo makes it hard to tell.
Polar recently granted pro status to Portland's Emile Laurent and Sweden's David Stenström. David's dad used to skateboard and was apparently quite the ripper. They designed his son's graphic based on a board the old man was riding. The panther's source was a sticker from a roller skate brand. I really like how this turned out.
I'm not really sure what I've got planned for next week so stay tuned and don't worry if there isn't a week's worth of posts.
Thrasher - February 2000 Volume 20 Number 2
Thursday, September 26, 2024
Ruben Garcia.
Illenium was a turn of the century company that went with a vague Y2K theme for their image. I'm not sure on a lot of the details behind the brand. The phone number puts them in San Diego, but I always thought they had more Midwestern roots because of Al Partanen and the skaters they sponsored. I do like how they subtly worked in the mysterious figures from their logo into their ads with some decent Photoshop editing. All things considered, Illenium did a reasonable job using a very easily dated concept for the identity of the brand.
Ruben is from Spain and would routinely pop up in the ads for North Cal Distribution in the back of Thrasher.
The photo is by Alto. Any help with a full name would be appreciated.
Transworld - August 2002 Volume 20 Number 8
Wednesday, September 25, 2024
Al Partanen #11.
Space Pupil.
Al rode for Illenium in the span between the demise of Creature in the late 1990s and its relaunch in 2005. I think he was involved in the business side of Illenium in addition to riding the boards. Al also did some team managing duties for Globe before switching over to Nike in some capacity.
It's another photo by Demarco.
Transworld - July 2002 Volume 20 Number 7
Tuesday, September 24, 2024
Greg Lutzka #2.
Greg is from Milwaukee, Wisconsin. He turned pro for Illenium before switching to Almost and would later ride for Darkstar. His shoe sponsors over the years included Globe, K-Swiss, and Osiris. He was one of those younger, very talented skateboarders who could do whatever trick they wanted to upon command in the early 2000s. It's worth noting that Big Brother was the first mag to stumble upon and then showcase Greg's talents. He also popped up in an ad for Krooked in 2003 before riding for Almost.
The photo is by Michael Burnett.
Transworld - May 2002 Volume 20 Number 5
Monday, September 23, 2024
Mike Peterson.
Mike is from Jacksonville, Florida. He was pro for Illenium, World Industries, and Consolidated. Based on an old interview in Big Brother, he might have done some carpentry and lawn care work, too. Mike runs a shop in Jacksonville called Block Skate Supply.
Buffalo's Sam Korman has launched a new skateboard magazine called Plank. It's going to a thicker, more literary type of mag that will look nice sitting on your coffee table, bookshelf, or floor. I ordered a copy and I'm curious to see what it is like.
I guess it will be a full week after me talking about posting less.
The photo is by Demarco. If anybody knows a full name, let me know.
Transworld - March 2002 Volume 20 Number 3
Friday, September 20, 2024
Steve Saiz & Jake Burns.
Street grabbing.
Poweredge had their own trick tips column, just like Transworld and Thrasher. It was a necessary feature in the glorious days before the internet was an entity. I'm never sure how much those columns helped, but it's the thought that counts. You can only garner so much information from the oft repeated "go fast, ollie, do the trick, roll away" directions. They'd at least give you some ideas for moves you would never come close to landing at spots that didn't exist in your town.
Steve was pro for Powell Peralta. This trick was probably in one of their videos. Jake rode for Black Label and Milk. Street grabs were cutting edge stunts in 1989.
I'm kind of liking the relaxed schedule I've been doing the last two weeks. After the old iMac died, I'm so over digital life, but here I am on a computer. One post a week seems too little so two or three seems like a good balance.
I am not liking the earlier sunsets. The city never turned the lights on at the skatepark this summer so the place is unusable once it gets dark. Some very good evenings are being wasted and that straight up sucks. Although I do oddly appreciate the limited amount of time to skateboard since it frees up space to take care of other things in the day.
The photos are by Christian Kline and Sean Sullivan.
Poweredge - April 1989 Volume 2 Number 3
Thursday, September 19, 2024
Clae.
"These are the best nonskate skate shoes in the world, and I like that they have no bones about being a line of chill shoes." - Chris Nieratko
Clae was started in 2001 by Sung Choi. The shoes were initially distributed by Podium, the home of DVS, Matix, and Lakai. Choi was the director of footwear design at Lakai when he launched Clae. This is why the shoes have a very Lakai vibe to them. He had previously worked as a designer at DC Shoes. Clae is still going today, making higher end fashionable sneakers for men and women. I never had a pair, but they looked pretty good. I imagine they would have been decent for skateboarding since the materials would have been the same as DVS and Lakai. I want to say they sponsored a few other people beyond videographer extraordinaire Ty Evans, but I didn't do an extensive search after I found his ad. I wonder if Dave Carnie or Chris ever got the sponsorship deal they were trying to get with Clae back in 2002 to be on the chill team?
For the quote: Big Brother - December 2002 Number 91
Ty: Transworld - March 2003 Volume 21 Number 3
Pryor: Transworld - January 2003 Volume 21 Number 1
Langston: Transworld - Winter Issue 2002 Volume 20 Number 13
Miles: Transworld - December 2002 Volume 20 Number 12
Friday, September 13, 2024
Mike York & Gino Iannucci.
Action figures.
Fresh Jive dabbled in manufacturing action figures in the early 2000s. They made a Mike York figurine in 2001 and followed that up with one for Gino Iannucci in 2003. There was also a John Cardiel version a bit later on, but in a different style.
From a minimal amount of research, it appears Fresh Jive had a company called Dragon Models Limited from Hong Kong make the action figures. They specialize in models and military action figures.
For clarification purposes, sedition refers to actions that incite people to revolt against the government or an authority figure. A seditionary would be the person who causes the act of sedition.
This is a rather strange stylistic choice to make for an action figure of a pro skateboarder. At the same time, Fresh Jive wasn't afraid of edgy content. I honestly wonder if Gino's model actually existed as there is scant documentation of it on the internet. That's what prompted me to scan these ads.
Vert Is Dead will post on 9/19 and 9/20.
Mike: Big Brother - April 2001 Number 71
Gino: Skateboarder - March 2003 Volume 12 Number 7
Thursday, September 12, 2024
Damian Bravo, Daniel Castillo & Cairo Foster.
Nighttime seditionists.
I think I picked these out because I dug the Damian Bravo photo. He was an am for Real and DVS at the turn of the century. Daniel was on Chocolate for ages before finally turning pro. Cairo had a long professional career on Supernaut, Real, Popwar, and enjoi with a couple of shoe sponsors along the ride. Fresh Jive was kind of an odd clothing company, alternating between edgy ads, straight up skateboarding, and manufacturing action figures.
The photos are by David Broach, Socrates Leal, and Gabe Morford.
Damian: Big Brother - March 2001 Number 70
Daniel: Big Brother - May 2001 Number 72
Cairo: Big Brother - June 2001 Number 73
Friday, September 6, 2024
Pro Property.
Ramp Locals.
This is an interesting read on the assorted ramps of the pros from 1989. Christian Kline talks to Christian Hosoi, Eric Nash, Steve Alba, Lance Mountain, and Bryce Kanights for the feature. It's fascinating that all the ramps are vert ramps except for Bryce's Studio 43. It's cool to have the data on the ramp specs and who helped build them.
The photos are by Christian Kline, Rick Kosick, Alec Schroeder, Joel Hyatt, and Sin Egelja.
Poweredge - March 1990 Volume 3 Number 3
Thursday, September 5, 2024
John Thomas & Jef Hartsel.
Cellblocks & Blue Thunders.
Two of the guys in the Alva posse skateboard at a mini ramp in the backyard of a crusty looking house. I've got nothing on this. I liked the layout of the ad. It's a bit different from many of the other Alva advertisements.
The photos are by Joe "Xeno" Lloyd.
Poweredge - April 1989 Volume 2 Number 3
Wednesday, September 4, 2024
Allen Losi #3.
Losi Grind.
Allen had a return to the spotlight after some injuries in the later 1980s. He had his own board company that was distributed by Airböurne called Allen Losi Skates. Allen invented a lot of tricks including the Losi grind, also known as a bag lady, which is shown in the top sequence. It's a trick that pops up every now and again on street and vert. Mike Smith said Al did some great Smith grinds, too.
The photos are by Mike Ballard and Anderson. I'm not sure on a full name for Anderson.
Poweredge - April 1989 Volume 2 Number 3
Tuesday, September 3, 2024
Mike Smith #4.
"That was in the Dog Bowl at Marina Del Rey skate park. Me and Pat Ngoho were just skating together in the shallow end, just being lazy. Instead of grinding and hurrying to get back in the bowl, we were trying to figure out a way we could stay up there and rest for a bit before we dropped back in. It was basically a 'Smith stop.' You went straight up and lapped over and rested the rail on the coping. Later on, people started doing good ones and putting it together like Allen Losi. He'd do Smith grinds where he'd go really far on the coping. Monty Nolder did backside ones."
Mike discusses the origin of his namesake grind. I like this photo. You can see the Rip Grip and World Industries Bedpan risers on Mike's board.
RIP Chris Casey.
The photo is by Rick Kosick.
For the quote: Big Brother - December 1997 Issue 31
Poweredge - March 1990 Volume 3 Number 3
Friday, August 16, 2024
Jacob Rupp #4.
Wild Style.
Jake does a crisp and clean tailslide back when he rode for Element. It took me a minute to figure out who this was with the graffiti letters. I was a tad surprised nobody had scanned this ad before. Jake went through some quick sponsor changes in 1999. He was on Santa Cruz and Krux to begin the year and switched over to Element after an offer from Donny Barley. He's riding Ventures in the photo. I believe Jake was on Kastel to some extent before they closed up shop.
Vert Is Dead is taking a late summer break.
I'm going to take some time to get everything organized for this site before posting any new stuff. My friend was able to copy everything off the old iMac's drive so I'm in great shape in terms of having all my files. I'm thinking maybe do a four day week after Labor Day or wait until September 9th to start back up. I'll see how it goes.
Have a good one. Feel free to leave suggestions in the comments.
Thrasher - January 2000 Volume 20 Number 1
Thursday, August 15, 2024
Karl Watson #4.
ASR Booth #405.
Karl does a noseslide on a bannister. I'm not sure who his board sponsor was at the time, as I think Mad Circle was done by the fall of 1999. He might have been on Expedition One. This was the first two page Ipath ad and it was used to generate some hype for the upcoming Action Sports Retailer trade show. Sadly, they didn't get the booth number that they wanted.
Thrasher - September 1999 Volume 19 Number 9
Wednesday, August 14, 2024
Matt Field #10.
Grasshopper.
Big ollies and nollies are usual tricks for Matt, but a frontside crooked grind is something you don't see very often.
I suppose the Grasshopper is one of Ipath's iconic designs. I like how the shoes look, but I can't wear high or mid tops. In thinking about it, I don't believe I've ever seen a pair of Ipaths in the wild, which doesn't seem possible given how long the brand was around for. I probably have and don't remember.
The nollie and ollie photos are by Gabe Morford.
Nollie 180: Thrasher - July 1999 Volume 19 Number 7
Front crooks: Thrasher - October 1999 Volume 19 Number 10
Ollie: Thrasher - December 1999 Volume 19 Number 12
Tuesday, August 13, 2024
Matt Pailes #6.
The shoes with soul.
Matt is from the Boston area and now lives in Sacramento. Think, Supernaut, and Creation made boards with his name on them. He has been playing reggae music for years and records under the name Ras Matthew.
A lot of the artwork for Ipath was done by Bigfoot. He is an East Coast artist who relocated to San Francisco in the 1990s. The logo in the Nomad ad is one of his creations.
The nollie sequence is by Gabe Morford.
Nomad: Thrasher - August 1999 Volume 19 Number 8
Frontside slider: Thrasher - June 1999 Volume 19 Number 6
Monday, August 12, 2024
Matt Rodriguez #6.
Roots.
Ipath was a footwear brand launched in 1999. The main pros on the team were Matt Field, Matt Pailes, and Matt Rodriguez. Other important riders from the early days included Mike Daher, Karl Watson, Tony Cox, and Jacob Rupp. The brand is slated to return to production and I was a little surprised not many of their old ads are online. There are the assorted scans on Thrasher in their magazine archives, but I hadn't scanned anything and neither had the Chrome Ball Incident. When you search for Ipath, you mainly find people selling old and musty sneakers. I decided to fix that.
Of note is that Matt is riding a board with a square nose. Element copied his idea and sold a version to the masses called the Thing. Slap even called them out for doing this in their product review section.
I'm going to do this week of Ipath and then take a summer break. I need to organize files after the old iMac passed on to the spirit world. It's going to be a more involved process than I realized. I'd rather get everything squared away before scanning any new stuff.
The photos are by Gabe Morford.
Back tail: Thrasher - May 1999 Volume 19 Number 5
Hemp Cats: Thrasher - November 1999 Volume 19 Number 11
Friday, August 9, 2024
Max Schaaf #16.
Max literally lurking in a bowl. The board he is riding is based on the James Kelch flower graphic from 1992, which was borrowed from an album cover for the band James. I'm not sure if it is a reissue or if they redid the art for Max. It could also be a redone graphic for Nate Jones. I've got catalogs from this time frame and intended to look it up last night, but forgot.
I'd hazard a guess the photo is by Gabe Morford.
Transworld - Winter 2002 Volume 20 Number 13
Thursday, August 8, 2024
Brian Anderson #15.
BA is chilling in France on Girl's Harsh Euro Barge tour from 2002. I like the nautical theme Fourstar was running with in the early 2000s.
The photo is probably by Gabe Morford.
Transworld - December 2002 Volume 20 Number 12
Wednesday, August 7, 2024
Mark Gonzales #29.
Inspiration meets innovation.
When everybody else was doing nollie to boardslides on handrails in the early 2000s, Gonz started jumping onto rails using a boneless. Brian Anderson was also doing the same thing.
There's been a rumor that Mark was a potential rider for Girl, but somebody on the team didn't want him so he wound up on Fourstar as a compromise of sorts. I assume this would have been around the time in the mid 1990s when 60/40 had ended. If you look at from a what they skate perspective, it makes sense for him to not be on Girl. He's more of an all terrain type who fit in better at Real.
Transworld - October 2002 Volume 20 Number 10
Tuesday, August 6, 2024
Eric Koston #16.
Playoff basketball.
Eric watches the Lakers during their 2002 playoff run. If my hazy memory serves me correctly, I think this Shaq moment happened during the Western Conference Finals when LA beat the Sacramento Kings in a hotly contested and controversial series. The Lakers swept the then New Jersey Nets to win yet another championship in the Finals.
I imagine the photo is by Atiba Jefferson. (Unless of course he was at the game.)
Transworld - September 2002 Volume 20 Number 9
Monday, August 5, 2024
Paul Rodriguez #5.
Video Days.
A young P. Rod does a kickflip backside 50-50 on one of those popular California handrails. The trick wasn't in his part in Girl's Yeah, Right, which surprised me a little. I imagine it wound up in one of the video magazines that were around at the time.
Who is the filmer in the picture?
Transworld - August 2002 Volume 20 Number 8
Friday, August 2, 2024
Jerome Campbell.
Eiffel Tower High.
Jerome is from Sheffield, England. He rode for Blueprint and was pro for Polar. Converse sponsored his feet. He's into photography and possibly works in advertising. This is a melon grab done in Paris from 2013. I like the photo and I'm a little nostalgic for this era of Polar.
The photo is by Nils Svensson.
Free - March/April 2022 Issue 41
Thursday, August 1, 2024
Skip Pronier #10.
A young Skip flies up and over yet another hip. This picture would have been taken in the period when John Lucero had moved Lucero's distribution from NHS to Vision. The switch happened in the fall of 1989. That's probably why Skip is wearing Vision shoes. I thought he might be riding some early Spitfires, but I don't think that's the case. I was stoked to find another photo of one of my favorites in the old Poweredges I borrowed from the Look Back Library.
The photo is by Rick Kosick.
Poweredge - March 1990 Volume 3 Number 3
Wednesday, July 31, 2024
Al Midgett & Blaize Blouin.
Unemployed East Coast Vert.
Al is from Virginia Beach, Virginia and was pro for Schmitt Stix. Blaize was from Charleston, South Carolina and was pro for G & S. Jobless was a clothing company based in New England. I kept flipping by this ad and couldn't figure out why the one skater looked familiar until I read the caption and realized it was Blaize. Sadly, he passed away in a car accident 25 years ago. I don't think this has been online yet so I felt it needed to be posted. I believe Al's son also skates vert and has had some coverage here and there.
The photos are by R.R. I am not sure on a full name for the photographer.
Poweredge - March 1990 Volume 3 Number 3
Tuesday, July 30, 2024
Tony Manfre #3.
Tony nosegrinds a handrail during his days on Powell. He would later jump to enjoi and eventually joined up with the relaunched Shut. His switch ollie down Wallenberg would've happened while he was riding for Powell. He's currently a musician/DJ who still skateboards.
Is there a Powell Peralta resurgence afoot? They kept plugging away in their skate zone all this time and it sort of feels like they are back. I'm sure the older dudes with money who fulfilled their childhood dreams of having a Bones Brigade themed man cave have helped P & P's bottom line all along, but it seems like the company is now doing more than dominating the reissue game. Although they are making a special Mike McGill deck to celebrate the 40th anniversary of the McTwist. Make what you will out of all of this.
An attempt was made to fix my old iMac last night. Unfortunately, it was unsuccessful. On the positive side, we were able to recover all the files off the hard drive so I have access to the Vert Is Dead archive again.
Transworld - December 2002 Volume 20 Number 12
Monday, July 29, 2024
Kevin "Spanky" Long #11.
Remember when Spanky was on Ezekiel? Me neither. I have not made that joke in a spell. Kevin would have been an am for Baker at the time, prior to winning the Tampa Am in 2003 and Emerica's This Is Skateboarding video.
I got a batch of Fourstar scanned and decided to go with some random stuff for this week. I'm still plugging away at using Affinity Photo. It's kind of clunky to use, even for easy stuff like piecing together two pages. I don't full trust how it levels colors, but that's more on me needing to read the instructions.
The photos are by Jeff Landi and Russell Hoover. I'm not positive on Hoover's first name. The design is credited to J. Clark.
Transworld - July 2002 Volume 20 Number 7
Friday, July 26, 2024
Alex Carolino.
Secrets.
Alex Carolino is from Curitiba, Brazil. He was visiting Europe for the contests at the turn of the century and started skating with the Lordz Wheels crew. This led to assorted sponsorships and professional status for Santa Cruz after Seek had ended. He was also riding for DC Shoes. Alex has the massive pop for technical street tricks that has become a hallmark of Brazilian skateboarding.
I think it is going to be some Fourstar ads from 2003 for next week. It might end up being a relaxed schedule week again. I am unsure until I start the scanning and see how the ads look. If it is too many lifestyle photos, I might just dump everything on one day. I have to finish up the March 1990s issue of Poweredge, too. I don't know yet. I also need more practice with Affinity. It's possible an attempt to repair my old iMac will made be this weekend, but I'm not sure. Everything is in a state of flux at the moment.
Sébastien Michelini was the photographer.
Transworld - April 2003 Volume 21 Number 4
Thursday, July 25, 2024
Colin McKay #10.
Seeking street on vert.
Colin spins a frontside cab heelflip on vert without grabbing. I wonder how many tries it took him to land this? Colin was on Girl prior to the start up of Seek and then went to the rebooted Plan B when Seek ended in 2004.
The sequential pictures are by Mike Blabac.
Transworld - December 2002 Volume 20 Number 12
Wednesday, July 24, 2024
Florentin Marfaing.
Le Dome.
Florentin is from Mühlhausen, Germany. He also spent a lot of time living in Paris, France and possibly lives in Barcelona, Spain now. Josh Kalis recruited him to ride for Seek in the early 2000s based on his part in the Lordz Wheels video. After Seek ended, he was pro for Santa Cruz for a number of years. I want to say he's still skating and sponsored by a couple of European companies. Flo was on Vans for the longest time. It's a little odd to see him wearing Vans in this photo sequence because nobody else on Alien was wearing Vans back in those days. His skating is a prime example of high quality Euro tech. Flo absolutely demolished the classic Le Dome hubba spot in Paris.
Flo and Kalis owned the first few months of ads for Seek. I picked out the relative best of the batch to use. The design of this one skews a tad into Habitat territory.
Helge Tscharn was the photographer.
Transworld - November 2002 Volume 20 Number 11
Tuesday, July 23, 2024
Josh Kalis #14.
Rising under the sovereign sect.
It's sort of unremarkable how much Seek looked like the Alien Workshop in terms of graphic design. When they started Habitat, they made sure it had a unique visual identity to make it stand out. Seek didn't have that. Mike Hill and Don Pendleton were doing the art for Seek so there was bound to be some conceptual overlap, but nothing that outwardly differentiated them from Alien. To be fair, those guys did have a deep pool of strong ideas to draw from, but the point of creating a new company is create something at least a little different from whatever else is out there. It's not like the differences between Girl and Chocolate or Real and Krooked. This probably didn't help any for the longevity of the brand.
It's also worth noting that Seek was basically a board line for the DC Shoes team with Kalis, Rob Dyrdek, Colin McKay, and potentially Stevie Williams on the squad.
The sequence is by Mike Blabac.
Transworld - July 2002 Volume 20 Number 7
Monday, July 22, 2024
Seek.
Searching for the nonexistent.
Seek was a third board line launched by the Alien Workshop in 2002. I want to say it was intended as kind of super team company. Rob Dyrdek and Josh Kalis made the in-house hop over from Alien with Colin McKay being added from Girl. Stevie Williams was supposed to jump from Chocolate, but opted to stay put at the last moment. Florentin Marfaing was the fourth original team rider. Seek lasted a couple of years before everybody went their own ways. I like how they used a contemporary photo for the debut ad instead of going with a stock photo.
I did this batch of scans in Affinity. I'm getting the hang of the program. It's kind of clunky for color leveling and piecing together files, but I'm learning to deal with the quirks.
The photograph is by Jon McGrath.
Transworld - June 2000 Volume 20 Number 6
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