Airwalk opts for crazy neon color usage and layout.
I wanted to get some more Ron on here and it was a no-brainer to scan this ad, but I'm not sure I like it upon further review. It's rather confusing to look at. Oh well, it was the 1980s.
Elsewhere in the modern day skateboard world, Wes Kremer won Thrasher's Skater Of The Year award. I was a little surprised he was the winner. He earned it. There were a lot of deserving candidates as always.
I got the new issue of The Skateboard Mag a couple weeks ago. It is now under the management of The Berrics. They made the magazine a larger size and completely redesigned it. The core editorial staff who founded the magazine are still onboard. All of the staff writers are not. In fact, there are no writers listed on the staff and most of the articles don't have more than a paragraph or two of text. This is what happens in the age of the internet and shortened attention spans. All of the regular columns are gone so I guess Vert Is Dead is never getting a Sklog. On the positive side, the Mag is a photographer's dream since there aren't many pesky words getting in the way. The photos and printing look great. There's a photo essay on Guy Mariano and a general brief history of skateboarding in Los Angeles. They have tapped into the vaults and are reprinting older photos that the staff took in the Transworld days, too. It will be interesting to see what direction The Mag goes in from here.
Transworld - December 1989 Volume 7 Number 8
5 comments:
Man. Airwalks were sooo ugly. Especially the during the next year or two after this ad. I mean I wore the shit out of them and loved it at the time but looking back... Phew. Everybody wore them too. It's analogous to 80% of pros today wearing purple supra skytops or something.
They were pretty functional/long lasting though and I still have a soft spot for those white, black, and red ones that Ron's sporting...
Airwalks did last a long time. It took forever to get them broken. A few of their colorways need to be revisited, albeit in a toned down manor. I remember how awful they would smell after a summer of skating in them.
I never had the really old/clunky airwalks, although I did rock a pair of airwalk chuck taylor knockoffs in neon blue that were doused in shoe-goo to provide a homemade ollie pad. I always wanted the enigmas later one but never got them.
Enigmas were good. Less clunky and better colorways. Pretty sure they still got stinky.
Post a Comment