Pontus Alv #2.

"Yeah. Oh, they have no idea what Mad Circle is or was. It’s funny; I was talking to my artist Jacob Ovgren today about this. Another friend of ours was just in LA skating around and they were all super hyped on Polar in LA then he asked them like, “Have you seen his films? The stuff he did before?” and they were just like, “No, we never heard of them.” I think that’s funny though. Sometimes I think we take for granted that people know everything about everything. If you didn’t skate five years ago, why should you know what happened ten years ago?"

Pontus is from Malmö, Sweden. He rode for Mad Circle, Arcade, and Cliché. There were a few years without a board sponsor before starting Polar. He also made a couple of films, Strongest Of The Strange and In Search Of The Miraculous, that showcased skateboarding in Sweden and all over the globe. I'm a huge fan of Polar and it's probably my favorite thing in skateboarding right now. I think the boards are great, the graphics are well done, and the team is ripping, even if I don't fully know who they are. But it's all cool.

For the quote: Transworld - February 2015 Volume 33 Number 2

Slap - April 1998 Volume 7 Number 4