When Plan B fails, you call in the A-Team.
The A-Team was started in 1997 as a new board brand created by Rodney Mullen. The initial team was Marc Johnson, Gershon Mosley, and Chet Thomas. Dave Mayhew was added in 1998. Marc and Dave had been riding for Maple, Gershon was on Powell, and Chet was on Platinum. The ads and graphics occupied some sort of X-Files/conspiracy theory type territory that was popular at the time. I think they were hoping to get by more on the strength of the pros over anything else. The A-Team lasted until 2000 when everybody decided they weren't into it and wanted to ride boards they were stoked about the graphics on.
It was a little too windy last night for skateboarding. I did the smart thing by giving up after thirty minutes and going for ice cream.
Chris Ortiz took the photo. The video is by Botiller. I don't have a first name so if anybody knows, post it in the comments.
Big Brother - April 1998 Issue 35
2 comments:
Chet was on Platinum.
Corrected.
Shows how memorable of a company Platinum was.
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