Demonic hellfire.
Welcome to Halloween week 2025. I'm amazed I keep finding new spooky stuff year after year. Speed Demons was a bearing company out of the World Industries camp. It started in the late 1990s and borrowed from the same cartoon aesthetic that was used for World and Blind. They went bonkers with the layers in Photoshop to create ads with the flames of hell. The team was mostly Dwindle riders along with a few others like Chany Jeanguenin, Anthony Mosley, Tom Penny, and Geoff Rowley. Speed Demons eventually expanded to include wheels and price point boards. After the demise of Dwindle, I'm not sure what happened to the brand, but I speculate it will live on as a zombie company. That's some truly scary stuff right there.
Seu Trinh captured Mike's soul for all eternity.
Transworld - April 2002 Volume 20 Number 4
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