Objectification.

"Have fun, then quit, and make payments on a Miata."

This was Powell Peralta, not any other company that was willing to take the easy route of using sex to sell skateboards. What was going on over there in 2013 and 2014 that George would approve of this? There's always been kind of subtle fine art edginess to Powell, but they generally kept everything on the safe side. Maybe all the Shorty's and Hubba ads had a subliminal effect on the art direction after a while and they thought they should spice it up. The lady in the Boneite hat could legitimately be a Skate Mental advertisement. It's probably always better to stick to your lane over venturing out to be something that you simply aren't.

Blonde: Thrasher - May 2013 Volume 34 Number 5

Slappys: Thrasher - February 2014 Volume 35 Number 2

Boneite: Thrasher - August 2014 Volume 35 Number 8

Bat: Thrasher - October 2014 Volume 35 Number 10