The Dirt of Luck.
The Swiss all-terrain ripper holds on to avoid floating away. I don't know how much a little helium in the insole would actually reduce the weight of a shoe, but you have to give Converse credit for trying something different. I can't recall ever seeing many Converse in the wild. Were they selling? The shoes look like a big athletic company's attempt at copying the excessively padded skate shoes of the day. I don't think I've seen too many pairs of their current effort either. It seems like a lot of pros and sponsored ams wear them so I imagine they do move enough kicks to keep the skate team going.
We had all the spring weather this week which even necessitated skateboarding in gloves a couple of times. Have a good weekend.
Atiba Jefferson handled the photography.
Transworld - June 2000 Volume 18 Number 6
3 comments:
Did anybody get the reference?
There will probably be posts next week since it is the 18th anniversary of this dumb thing and all, but I'm not sure what. I had something planned until I looked over what I wanted and it wasn't that great or I had used it already.
The reference is lost on me I'm afraid. This helium thing perhaps seemed to happen at a point when companies were trying to gain an edge by saying their products were technically superior. I guess there's a long history of these kind of gimmicks - I mean, what was boneite? If you took a board apart there it felt like cardboard. I guess you can't snap or crack cardboard - was that the essence? The helium reminds me though of folk filling their car tyres with nitrogen instead of air (at a cost) as nitrogen molecules are larger and therefore less able to escape. The reason it's not worth the cash? Air is already 80% nitrogen.
It's a total gimmick, which is what marketing is all about. I never had any Converse, but this was the ad I remembered and wanted to use for the week so it worked to some extent. I don't know if that's good or bad.
I'll give it a few more days in case somebody happens to chime on where the Dirt of Luck is from before citing the source.
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