Orange & Blue.
Rookie had established itself with a solid team and very well designed advertisements by 1999. They found their NYC niche and added a few people to the roster. I don't really have much else to add as the story has been told fairly well already. This week is probably about the last batch of Rookie scans as I've posted the bulk of them. Many of the remaining ads have sequences with small photos and I never like how those look. I don't know. Just appreciate the cool photos and sensible fonts.
The photographs are by Angela Boatwright, Gabe Morford, and Mike O'Meally.
Slap - May 1999 Volume 8 Number 5
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