Jordan Taylor #2.

"He was a little bit of a slow starter, and he had some injuries, and he's not as gregarious of a personality like Daniel Lutheran. He's a lot quieter. We saw something we liked, he had a lot of different moves. Some companies make the mistake of putting the same rider on over and over again. He has a different bag of tricks. It would be easy to put a rail chomper on. Kevin Barnett, our filmer, was showing me a lot of stuff he was doing, and I liked what I saw." - Ed Templeton

Jordan got on Toy Machine in 2007 and left for WKND in 2016. He turned pro in 2017. He's still involved at WKND, but injuries have taken their toll on his skateboard tricks so he works behind the scenes. Jordan also does a belt and clothing company called Loosey.

I like how the Toy Machine ads were looking in 2012. This would've been in the time after their Brainwash video from 2010. Ed was using bigger photos and not as much additional art. The graphic designer in me hates the small text and copy in the trim zones.

The photo is by Eric "Rodent" Cheslak.

For the quote: Transworld - July 2012 Volume 30 Number 7

Thrasher - February 2012 Volume 32 Number 2