Life Extention was started in the fall of 2011 with the products hitting the streets in early 2012. Nick Trapasso and Pat "Sinner" Pasquale were the ones in charge of most things. The misspelling of the name was intentional. The boards were distributed by Blitz, the home of Birdhouse and Flip. They managed to get Jay Strickland to handle the creative duties. Jay knew Nick from the Bootleg days. The team included Jake Duncombe, Beau Reid, Jamie Tancowny, and Tony Tave. As near as I can tell, they ran all of three ads. I was surprised they went with Blitz and thought they partnered with somebody else.
Thrasher - March 2012 Volume 32 Number 3
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