Dead set on destruction.
Destructo was a new truck brand launched in the middle of 1997. The trucks were manufactured by Giant Distribution, the overall ownership group for Element, Mad Circle, and New Deal. They had a months long print rollout before actual ads with trucks or skaters appeared. The initial team was Jeremy Wray, Kris Markovich, Donny Barley, Reese Forbes, and Rodney Mullen. I think getting Rodney involved gave them a bit of clout from the start. Kris and Reese were both on Element with Jeremy and Donny winding up on the team in the near future. I never had a pair, although I thought their ads looked decent enough.
Jeremy: Transworld - August 1997 Volume 15 Number 8
Truck: Transworld - July 1997 Volume 15 Number 7
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