Bon Voyage.
Cliché began in 1997 in Lyon, France. Former New Deal rider Jeremie Daclin was the man behind the operation. The company was primarily focused on Europe, but that gradually expanded to a more global crew over the years. Cliché partnered with Dwindle Distribution in 2009. It was announced in the fall of 2016 that the brand was done.
The photos are by Mike O'Meally and Olivier Chassignole.
Thrasher - January 2002 Volume 22 Number 1
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