Tuesday, December 5, 2023
Josh Kalis #13.
Granite Floor.
There was also a hip hop element to Dub, with the inclusion of prominent MCs and DJs in their ads. I think they were trying to create a company which was founded in skateboarding that had the nebulous crossover appeal to people outside of skateboarding. I'm never sure how well that works, but at least the graphic design looked neat. I'm curious where else Dub advertised and if they had slightly different ads in other magazines.
The photo is by Ryan Gee.
Transworld - April 2000 Volume 18 Number 4
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