Friday, August 15, 2025

Stevie Williams #6.


Run, skate, chill.

Nike recently kicked up a little dust with their 30th anniversary rerelease of the Air Max 95 sneaker. They borrowed a quote from Stevie's part in The Reason, Transworld's video from 1999, and didn't exactly attribute it to him. Stevie was included in the promotional video for the shoe, but not mentioned otherwise. He was not overly thrilled. This led to some valid discussion on the internet about the appropriation of skateboarding's culture and whatnot. After giving it some time, I decided Nike is always going to do dumb stuff, but people are going to keep buying the shoes regardless of how bad a job the Swoosh does at anything. Failing to cite a source isn't going to cost them any business. Shrugs shoulders.

I've been skateboarding slightly better this week. Nothing fancy, but I'll take it. I am not sure if I'll post anything next week. Have a good weekend.

Transworld - January 2013 Volume 31 Number 1

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