We have to talk about Powell Peralta's unusual advertising campaign in 2013 and 2014. They ran a series of abstract ads that do fit somewhere in the realm of their graphic design universe, yet seem completely out of place for the company. It's as if they entered their Skate Mental phase or something. There's a possibility they were taking cues from other skateboard companies such as enjoi, Roger, and even Hubba Wheels in an attempt freshen up their image. I don't see the results as having been overly successful, but they sure were interesting. Interesting maybe isn't always a good thing. I'm not doing this to rip on Powell, I found the image detour fascinating and thought it warranted a look back because it was bizarre.
Thrasher - May 2014 Volume 35 Number 5
No comments:
Post a Comment