Rhythm was the sister company of Planet Earth. The pros were Felix Arguelles, Chany Jeanguenin, Jeff Taylor, and Richard Angelides. Jon McGrath, Phelps Ines, and Danny Montoya were the amateurs. Jose Gomez was the principle graphic designer and Ty Evans created the videos. They really pushed the athletic/collegiate vibe. The wheels were getting a little bigger, too.
It's interesting to see how skateboarding was growing in the 90s by the quality of these catalogs. There's a progression of improvement from Birdhouse's early video grabs to Maple's two color offset printing to Rhythm's full color page. The Alien Workshop would have stood on their own no matter what era. They probably did use a computer plus some paste ups. Also there was a fascination with legal size paper, as all of these except the Rhythm sheet are 8.5" x 14". I had to get creative on the scanning since my scanner can only handle 9" x 12".
2 comments:
I was a big fan of the Rhythm and PE guys. They all seemed to have a cleaner look: light-colored denim and a navy tee, or blue denim and a gray sweatshirt, and either went well with some Sal 23s.
I had that Chany board - had to give it to a mate after I snapped his board on a 3 stair :-(
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