Two things pop to mind; first how skinny the board is, and that how that bikini team comment is so far removed from what you'd ever see from a Polar ad.
Yeah, I noticed that, too. Mar Circle ads were a little like what you would expect from sporting goods companies. The other thing I noticed about the ad is that it is from 1996 so Pontus must have been about 15 or 16. He's been around a long time now.
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