Mad Mad World.
John started skateboarding in 1975 with his brother Joey. He's from La Mirada, California. John was sponsored by a number of companies in the early 1980s, including Powell Peralta, G & S, and Zorlac. He turned pro for Veriflex in 1984 and later had boards on Madrid and Schmitt Stix. In 1988, John started Lucero Ltd. Initially he partnered with Steve Rocco, but soon moved over to Santa Cruz and eventually Vision for support. The company went independent in 1990 and became the Black Label. Twenty six years late, the Label is still going.
Thrasher - September 1995 Volume 15 Number 9
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