Friday, November 11, 2016
Guy Mariano #4.
Mouse featured Guy's first full part since Blind's Video Days in 1991. He got the ender and delivered a magnum opus of street skateboarding to the tune of Herbie Hancock's "Watermelon Man". There are a lot of crooked grinds, tricks on picnic tables, and board flips in both stances. He takes the switch tricks to handrails as well. An interesting note is that Guy is wearing a variety of shoes from Vans, Converse, and Sheep.
This has to be one of the stranger ads in skateboard history. You've got Guy doing a crooked grind on a rail, which should be strong enough to stand on its own, but the folks at Converse didn't see it that way. They added in a display of fine glassware and china. I guess this makes the statement that Guy is smooth enough on his skateboard so as to not damage the breakables in a tight situation. Probably true, but there's no need to get carried away with the Photoshop to sell your shoes. Adding to the weirdness is that this ad ran for months in all the mags of the time so the image becomes stuck in your mind through the repetition.
How about that new Spitfire part from Dennis Busenitz?
This wraps up the look back at Mouse. It will be a week of Pacific Drive ads starting on Monday.
Slap - August 1995 Volume 4 Number 8