Wednesday, January 25, 2017

Jerry Fowler.

Me & You, Remembering.

Jerry is from El Toro, California. He was first sponsored by Ed Templeton for TV, the company Ed started with Mike Vallely when they left the New Deal. Jerry was brought along for the ride for Television and then the start of Toy Machine. After things didn't work out at Toy Machine, he rode for Planet Earth and was part of the original team at Rhythm. His later sponsors would include DNA and Hopps. He was also on Dukes Shoes, Converse, and Pig Wheels over the years. His part in Pig's All Systems Go video from 1997 is a cool little segment. Jerry is an EMT in Boston the last I knew.

Jerry has never been on Vert Is Dead before. He's only been in shared Toy Machine ads up until now. That kind of surprised me.

Chris Ortiz snapped the photo and Jose Gomez did the design.

Transworld - July 1996 Volume 14 Number 7


Anonymous said...

I'm sorry but these ads are way too busy for me.

Rikku Markka said...

Hella busy. I wondering how many layers were being used in Photoshop. Just thinking about scrolling and how long it would take to have the images show up, jeez. Back when I did graphic design Photoshop was a pain for large files, so it was so much easier to use QuarkXpress, which was publishing software. No multiple new layers, just use a text box or a picture box and import the pic. Then arrange them by sending to back or sending to front. Total time saver.

--Rikku Markka

Justin said...

Yes, this is a confusing mess. It would have been better to have one large skate photo and relegate the rest to the edges.

This ad must've taken forever. Was there Illustrator so you could easily create art with a transparent background? Otherwise, layering the text wouldn't have been too bad in Quark.

I love the older versions of Quark. I've given in and do nearly everything in InDesign these days. I still try to keep file sizes as small as possible, especially for Photoshop. I have no idea how people do layout stuff in Photoshop. It's for pictures, not anything else.

Rikku Markka said...

I always had quark, Photoshop and illustrator open. Quark was so, so good because you could import just about any file format. I'd use illustrator for smaller things. Most things related to text I'd try to do in quark, and use extensis suitcase to find the appropriate font. I can't remember what version of quark I used, but it would crush files down in size. I used to get files that would be 10MB, CMYK from a client, and of course the layers wouldn't be flattened. So I'd flatten in photoshop, save as a tiff, import to quark, and export as a PDF. That new PDF would be around 700k. I didn't have to worry about dpi, because I was in newspapers and the max dpi was 170. Anything more was wasteful and bloated file sizes.

By the time I left, InDesign was the new hot program, but I never got a chance to play with it. I was told it was a lot like quark.