I don't think I was too into the art Mark Gonzales was doing for 60/40 at first, but my opinion soon changed. The stories he would write for Thrasher definitely helped change my mind. You got more of a sense of what he was going for creatively with the writing. There really has never been another company that had ads like this. Obviously Krooked is very similar, yet there was something different about 60/40.
Thrasher - April 1994 Volume 14 Number 4
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