Thursday, January 19, 2012
This ad is seriously one of the reasons I started doing Vert Is Dead. Dart Wheels has always been a mystery to me and I've got no idea why the image has stuck with me after 22 years. I've always wondered what the deal was with this company. Was it even a real company? Was it somebody's failed attempt at a wheel brand from an established company? Did Thrasher have a blank half page to fill at the last minute so they made up something stupid? Did Dart make wheels? Did anybody ride them? Did they advertise any place else since there never were any other ads from them, at least in Thrasher? Why no phone number or contact information? So many questions.
Thrasher - December 1990 Volume 10 Number 12