Friday, January 20, 2012

Rodney Mullen.

"The SMA stands for Steal Major Athletes." - a disgruntled Powell Peralta skateboarder

Rodney's move from Powell Peralta to Steve Rocco's SMA World Industries was a big deal back in 1989. Here was one of the top pros leaving the biggest company in the industry for the then small World Industries. I don't think it even registered at the time that he had switched companies to me since I was 15. I was just trying to figure out what was going on in the ad and why it said sorry.

The Mutt is riding his regular Powell board and covered the graphics up with Jesse Martinez stickers.

Spike Jonze took this particular photo.

Transworld - August 1989 Volume 7 Number 4

1 comment:

Keith said...

great ad............. sorry lol