Monday, April 2, 2012
Welcome to enjoi week.
"I never thought I'd be running anything. I was always afraid I'd end up packing boxes or schlepping skateboards on the phone. It just happened that I realized that no one gave a shit enough about A-Team to do anything about it, so I stepped up and quit. If I didn't do it, it wasn't gonna get done. I didn't see anyone else make an effort for shit. I guess I'm just a picky, whiny, little perfectionist. So sue me." - Marc Johnson
enjoi was started in late 2000 out of Dwindle Distribution with Marc Johnson in charge of things. The A-Team had run its course and the riders shifted to other companies in house. Rodney Mullen and Dave Mayhew joined with Marc for enjoi. Chet Thomas went to Darkstar, which expanded from wheels to include boards. Gershon Mosley switched to Blind.
Marc wanted to have a company with ads and products that would make you laugh. The imagery used by enjoi certainly harkens back to the early days of World Industries where it was Steve Rocco versus everybody.
Note: This is not the first ad for enjoi, but one from fairly early on.
For the quote: Skateboarder - April 2001 Volume 10 Number 5
Transworld - January 2001 Volume 19 Number 1