Wednesday, May 8, 2013

Jamie Thomas #4.

The Chief.

Jamie moved out to San Francsico in the early 1990s from Alabama. He turned pro for Experience and then switched to Invisible. From there it was on to Toy Machine in 1995. He started what was initially a clothing company called Zero with help from Tum Yeto. The rest is history.

I do have to ask a few questions as to what is going on with Zero these days. It seems like a lot of long time team riders are leaving and the whole New Balance partnership is peculiar. I can understand working with another company to develop a line of footwear, except when you already have an established shoe company in house with Fallen. It doesn't exactly make sense, especially with the current economy and the potential for things to go wrong with an unproven brand entering the skate shoe biz. New Balance isn't a Nike, where people will slurp up anything they do just because it has a swoosh on it. I guess we will see how it goes.

Transworld - August 1995 Volume 13 Number 8

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