Tuesday, August 8, 2017

Eduardo Craig.



The Big City.

City was a branch of Street Corner Distribution that was approximately around from 2005 to 2010. Street Corner was the overall company for Think, Venture, and Hubba Wheels. They went with a more metropolitan look for City. The team included Dave Bachinsky, Josh Matthews, Jeremy Reeves, Russ Milligan, Alex Klein, Tony Montgomery, and Jimmy Cao.

Eduardo is from Moreno Valley, California. He was also sponsored by Split Clothhing, Independent Trucks, Hubba Wheels, and Lucky Bearings. His favorite spot was downtown Los Angeles with his iPod. Switch 360 flips were his warm-up trick of choice, which means he had some serious skills. I don't recall if he ever went pro.

For the information: Skateboarder - July 2007 Volume 16 Number 11

Slap - October 2007 Volume 16 Number 10

6 comments:

Rikku Markka said...

I liked City more than Think, because at least City had art direction. After all these years, what was Think's art direction (other than embracing raving in the early '90)?

Justin said...

Yeah, Think really lacked art direction. Around 1998 - 2000, they did have some consistency. I think they had one artist doing the bulk of the graphics. It might have been Jeremy Fish, but I'm too busy at work today to verify that. Some companies can pull off the directionless ship, but when it misses, it gets bad. What's funny is none of the team from the rave days was into any of that stuff. Were the graphics even rave related? I know some of the ads were.

Maurice said...

I thought about that, too. Raves and... Wade Speyer? Dan Drehobl? What?

Justin said...

From Dan's Chrome Ball interview:

Were you down with all the rave-stuff that Think had going at the time? Were you hitting up a lot of raves with the crew back then and getting weird? Kinda hard to picture, honestly.

I fucking hated that shit!

I was actually going out with this girl at the time and she had moved out to SF before me. When I finally got out to SF, she had made this total transformation. She looked fucking crazy! She had all this pink shit weaved into her hair and was dressing all weird with those goofy boy pants. I did go to a few raves with her and tried ecstasy and all that but it just wasn't my scene. I thought it was lame. But once I found out that she had cheated on me, I was completely over that shit. I broke up with her, never went to another rave again and started telling Think that they needed to chill out with the rave graphics. (laughs)

Nobody on the team was into that stuff at the time anyway.

nonickname said...

Anyone have links to examples of the rave stuff? I read that Dan D interview and had no recollection of that art direction. Maybe I was blissfully ignorant at the time.

Justin said...

This is a very good question. There was one ad with Josh Swindell that was designed like a rave flyer. I mostly remember the Think graphics as being, um, not very well done drawings.

I checked what I had on here. It looks like on page four at the bottom right are a pair of Think decks that could be considered rave art:

http://vertisdead.blogspot.com/2016/09/california-cheap-skates-1992.html

How did we know this stuff back before the internet?