Wednesday, February 18, 2009
John Lucero #2.
Why did it take so long for Black Label to get rolling? When did it move out of your garage?
It took a long time to gain the type of popularity it has today but, to me and the true Label fans, it's always been rolling. When I switched from Lucero to Black Label in '90 I took the whole business to my garage. The garage was the warehouse, we knocked down a wall to the bedroom and that was my office, the other bedroom was the sales office. I had two roommates to help keep the rent going and I slept in the hallway on a couch. Whenever the phone rang in the morning I would answer it "Black Label," and take it from there. That went on for years. It was so small, but to the industry the name was always there. Sometimes we'd go through six-month periods without having any products at all. No boards, nothing. It almost killed us. We loved it. We lived, slept, and died Black Label.
The interview from Skateboarder had a bunch of great quotes so I decided to go with another Lucero entry.
This is a Jamie Mosberg photo from the Shut Up And Skate contest at the Skatepark Of Houston in 1988.
For the quote: Skateboarder - March 2002 Volume 11 Number 5
Transworld - April 1989 Volume 7 Number 2