Monday, August 26, 2013


You gotta start somewhere.

It's going to be Zero for the next two weeks. I figure with their new video coming out soon that now is the time to take a look back at the early days of the company.

Zero was launched in 1996 by Jamie Thomas while he was riding for Toy Machine. It was initially a t-shirt brand with a few logo boards backed by Tum Yeto. After about a few months, it was clear that Jamie was going to end up making Zero his full time project and things developed from there. Jamie put together a team and the company released their first video in the summer of 1997.

Thrasher - February 1997 Volume 17 Number 2

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