Monday, August 22, 2016

Brennan Lux.

Send Whatever.

Vert Is Dead takes a look back at the Small Room for the week.

The company was started by Louis Carlton in 1990. It lasted until 1993 or so. They caught the attention of many of people by running black and white quarter page ads in Thrasher that were arty and 'zine like in design. The text looked to have been cut and pasted at odd angles and the photos appeared to have been run through a photocopier a couple of times. Small Room was based out of San Luis Obispo, California. I think they had a local connection with California Cheap Skates because their products were always featured in CCS catalogs, who were also out of SLO. This had to have helped out immensely with sales in the pre-internet age. I never had one of their boards, but I liked the ads and from what I've read online, the decks were of a solid quality. The team included a number of riders that went on to turn pro for other companies.

Thrasher - January 1992 Volume 12 Number 1


Anonymous said...

I had one of their boards. It had a h street feel to it. Thick wood and a steep concave. I always thought small room and molotov were done by the same people.

Justin said...

Molotov was done by Matt and Andy Schansberg from Minneapolis, MN. The two companies kind of came up with the same idea at the same time. Spooky. Supposedly Molotov partnered with Small Room in 92 or 93.