Tuesday, December 2, 2008

Kris Markovich #2.

"You might have noticed the Foundation ad in the April issue of Transworld because it featured Kris Markovich. It seems Foundation owner Tod Swank liked the photo so much that he called Kris to see if it would be okay to use it for an ad, and Kris said yes. Well, some folks got a little uptight, and word on the street is that World Industries is now claiming that they own the Foundation (and are making copies of all the F. Models) and are even running ads in Big Brother and Thrasher just to confuse everyone. Swank called up to say that he is the sole owner of Foundation and nobody big or small should get in his way."

This was a funny little incident that happened in the early 1990s. At the time Markovich was riding for 101. There were a lot of new companies at that point and riders were switching teams every other month it seemed. Swank's fake ad implied that Markovich was now on Foundation. It confused a bunch of people and pissed a few more off. I'll post the response ad from 101 tomorrow.

For the quote: Transworld - June 1993 Volume 11 Number 6

Transworld - April 1993 Volume 11 Number 4


hans said...

One of the best Foundation ads ever. They should have run that again when he actually got on.

chops said...

classic stuff

Ricki Bedenbaugh said...

Hell Yeah, Keep up the postings.
So siked on it.