Wednesday, December 3, 2008

Kris Markovich #3.

This was 101's rebuttal to the Foundation ad. When the F - Troop started, Swank was partnered with Steve Rocco. That's why it says that Foundation products are once again available through World Industries. Here's Markovich's take on the whole deal:

"Just Swank having fun. I thought it was funny. Tod's pretty rad, he's the only person who will mess with Rocco. Everyone else is just scared, but Tod doesn't really care. He and Steve are friends, but he just does it anyway. A 101 ad I had that came out in the last Thrasher said I don't ride for Foundation and that Foundation products are being distributed by World Industries. Probably a month later, the first Color ad will be coming out, so I guess there will be a lot of confused kids out there for a little while"

The interview was from when Markovich was starting Color, a short lived effort due to poor financial backing. The team that was assembled for Color
wound up becoming the team for the Rocco distributed Prime, more or less. Some of the guys on Color went to other World Companies - Jason Dill to 101 and Jeremy Wray to Plan B.

For the quote: Transworld - July 1993 Volume 11 Number 7

Thrasher - April 1993 Volume 13 Number 4


Keith said...


love the blow by blow of the back and forth banter between 101 and Foundation.

Great series of posts! I think it tops Alva week!

Anonymous said...

Great skater. Great interview. Always liked Kris. Great attitude. Ripped skating like no other. First contest I met him was in Chattanooga back in 88. He was doing 360 judos off the blast. Him and Fred Reeves were legends in my eyes. Keep it movin Kris.